It is highly recommended that ACC departments and areas assign an individual the duty of maintaining that area’s respective social media presence. If your pages or accounts already exist, please contact PICM and provide links, administrator names, and contact info to be added to PICM’s internal database of all college-affiliated social media pages and accounts.ĭepartments and groups that establish their own social media pages or accounts are solely responsible for producing content and maintaining the page or account. You also may refer to the Social Media Best Practices below. This will ensure appropriate steps are taken when developing a social media plan for your area. Departments and other ACC organizations Getting startedĪCC departments and other college organizations wishing to develop a social media presence should contact PICM for specialized guidance before setting up any pages or accounts. Individuals or departments wishing to submit content to or make suggestions for these official college pages should contact PICM. These pages are listed on ACC’s Social Media hub webpage.
PICM maintains all official social media pages and accounts that represent Austin Community College. The following information is updated regularly to reflect new developments in social media platforms and management. Personal profiles of individual faculty, staff, and students are not covered by these guidelines however, faculty, staff, and student groups are advised to follow these guidelines if their personal social media presence could be construed as college-affiliated.įaculty members are urged to contact Instructional Resources & Technology when developing a social media presence for instructional use.
These guidelines, rules, and best practices were developed to ensure the most effective use of social media for marketing and outreach efforts across the college. Students often seek relevant information, discussion, support, and multimedia on social media first. These networks are effective tools for marketing, communication, and customer service. ACC encourages and supports participation on social networks.
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